Case study: Clinton Public Schools
- June 16, 2010
Case study: Clinton Public School District
The challenge: Promote a great public school system to the state’s largest metropolitan TV market.
The solution: Enlist Broadcast Media to help create an effective TV campaign.
When the Clinton Public School District needed help in communicating their message, they called on the team at Broadcast Media Group to help craft a TV campaign.
“We were blown away by the ‘Believe’ video that BMG created for the Starkville School District,” said Sandi Beason, Public Information Officer for the Clinton Public School District. “We wanted to do television ads for our district, so I called Robbie Coblentz to find out more information. After shopping around, we decided that BMG would be our best option.
“Robbie quoted us a fair price, and arranged the shoot to be held in one day, to cut out travel expense and to be more convenient for everyone involved.”
With a creative vision already developed, BMG spent a day in the Clinton schools, talking on camera to parents and students about the district. While one crew concentrated on the interviews, another traveled the district, gathering footage of students and teachers in classrooms.
“Sandi had a vision for her project,” said Robbie Coblentz, president of Broadcast Media Group. “With her help and assistance from the CPSD administration, we were able to capture some of their great stories over the course of that day. We were able to meet budget in the allotted time.”
The result is a three-commercial campaign that tells the story of the district and its importance to Clinton. Parents and students share their own Clinton Public School District experiences and how the schools have changed their lives.
The commercials will be used to promote awareness of the district during it’s upcoming bond issue campaign. They will also be used later on TV and the web to market the district to area newcomers.
“The videos were shot in high definition, and featured interviews with parents and students as well as classroom footage at different grade levels,” said Beason. “The spots turned out great.”