The challenge: Promote a great public school system to the state’s largest metropolitan TV market.

The solution: Enlist Broadcast Media to help create an effective TV campaign.

When the Clinton Public School District needed help in communicating their message,  they called on the team at Broadcast Media Group to help craft a TV campaign.

“We were blown away by the ‘Believe’ video that BMG created for the Starkville School District,” said Sandi Beason, Public Information Officer for the Clinton Public School District. “We wanted to do television ads for our district, so I called Robbie Coblentz to find out more information. After shopping around, we decided that BMG would be our best option.

“Robbie quoted us a fair price, and arranged the shoot to be held in one day, to cut out travel expense and to be more convenient for everyone involved.”

With a creative vision already developed, BMG spent a day in the Clinton schools, talking on camera to parents and students about the district.  While one crew concentrated on the interviews, another traveled the district, gathering footage of students and teachers in classrooms.

“Sandi had a vision for her project,” said Robbie Coblentz, president of Broadcast Media Group. “With her help and assistance from the CPSD administration, we were able to capture some of their great stories over the course of that day. We were able to meet budget in the allotted time.”

The result is a three-commercial campaign that tells the story of the district and its importance to Clinton.  Parents and students share their own Clinton Public School District experiences and how the schools have changed their lives.

The commercials will be used to promote awareness of the district during it’s upcoming bond issue campaign.  They will also be used later on TV and the web to market the district to area newcomers.

“The videos were shot in high definition, and featured interviews with parents and students as well as classroom footage at different grade levels,” said Beason. “The spots turned out great.”

The new promotional video for the Mississippi Horse Park went live on Vimeo.com today. The project was produced by Emilee Harris for Bricklee Miller at the Mississippi Horse Park at Mississippi State University. Music courtesy Firstcom.

Client: North Miss. Medical Center – West Point
Agency: Quest Group

This high-energy image spot was shot almost entirely on SteadiCam to give a sense of movement and excitement.

This piece was produced for the Boone and Crockett Club and Mossy Oak for their TV show “Leupold Big Game Profiles.”  The show aired for four season nationally on the Outdoor Channel.  Broadcast Media served as online producer/postproduction facility for Seasons 3 and 4.

It was shot on location in West Point, MS and features Matt “Hollywood” Ellington in his TV debut.

This video was used as part of the launch of the the new North Mississippi Regional Cancer Center website. It highlights some of the Center’s survivor stories and Dr. Arnold Smith’s philosophy of cancer treatment.

TV commercial for Mississippi State University’s Super Bulldog Weekend. This spot features archive footage from previous years as well as some of the football stadium graphics. Voice over by Dave Cohen.

This classic spot began airing in the late 90’s and has undergone various versions. It is not to be confused with the mouse version, munchkin version or bleeped out “Pizza Too Pretty To Eat” version.

Dave’s does have the best pizza and wings in town.

Client: Mississippi Methodist Senior Services

Creative: Broadcast Media Group

This spot is part of a new image campaign for Methodist Senior Services. It highlights some of the innovations that MSS bring to the field of Eldercare.

Client: Copy Cow

Creative: Broadcast Media Group

Produced in 1997, this spot has run non-stop since then. A whole generation has lived with the Cow all their lives.

This spot won a variety of awards in 1998.  But it has been so long ago, we forgot what.  It did outlast The Jay Leno Show at 9PM and Conan at 10:35PM COMBINED.  There is something to be said for that.

Moove on Over.

Client: Middle Tennessee State University Center for Environmental Education and the Tennessee Department of Environment & Conservation

Agency: Bill Hudson & Associates (Nashville, TN)

“The Empower Hour”  won the coveted Silver Telly Award for an educational video produced in conjunction Bill Hudson & Associates, a leading Nashville advertising agency.

The program uses a television news magazine format to inform young drivers about ways to reduce water pollution that is caused by vehicles. It was produced for the Middle Tennessee State University Center for Environmental Education and the Tennessee Department of Environment & Conservation (TDEC).

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, film and video productions, and web commercials, videos and films. Winners represent the best work of advertising agencies, production companies, television stations, cable operators, and corporate video departments around the world.

The silver award is the highest honor given in each category of the competition.

Students from Brentwood High School and the Nashville School for the Arts portrayed the roles of news anchors and reporters in the program.

“Our partners at Broadcast Media Group did an outstanding job while working on a tight deadline. Robbie Coblentz and his team used their creativity, technical skills and exceptional facilities to make this video a powerful social marketing tool for our client,” said Wayne Edwards, managing principal of Bill Hudson & Associates.