St. Louis, MO. The “Gateway” city, home of the Cardinals, home of American Brewing, and the destination of Broadcast Media’s upcoming road trip.

Around noon on Saturday, the good ‘ol Dodge Caravan loaded with crew and gear will pull out of the parking lot headed for the fine city of St. Louis. A frequent trip for Broadcast Media, we will once again be working with CDS Consultants to create a campaign video. Since I am the newest member of the BMG team this is my first St. Louis trip…

Starkville to St. Louis – 7 hours, 438 miles.

Will my “initiation” be to drive the whole way?

Will Robbie drive at all?

Will Laura have to listen to ESPN Radio and basketball games all 7 hours?

If we do listen to music, will we all be serenaded by Robbie? (we hope not..)

Will Bandanas BBQ live up to the hype?

Will Ricky, oh, I mean Richie, take down the buffet at the Drury Inn?

Answers to come in a later post…

….Emilee

Cool video of a guy playing The Who using only thinks purchased at ThinkGeek.com.  Almost better than the SuperBowl performance (which should have been corporately sponsored by Geritol).

Shout out to Wil Wheaton for the head’s up.

This classic spot began airing in the late 90’s and has undergone various versions. It is not to be confused with the mouse version, munchkin version or bleeped out “Pizza Too Pretty To Eat” version.

Dave’s does have the best pizza and wings in town.

Client: Mississippi Methodist Senior Services

Creative: Broadcast Media Group

This spot is part of a new image campaign for MSS. It highlights some of the innovations that MSS bring to the field of Eldercare.

Client: Copy Cow

Creative: Broadcast Media Group

Produced in 1997, this spot has run non-stop since then. A whole generation has lived with the Cow all their lives.

This spot won a variety of awards in 1998.  But it has been so long ago, we forgot what.  It did outlast The Jay Leno Show at 9PM and Conan at 10:35PM COMBINED.  There is something to be said for that.

Moove on Over.

Client: Middle Tennessee State University Center for Environmental Education and the Tennessee Department of Environment & Conservation

Agency: Bill Hudson & Associates (Nashville, TN)

“The Empower Hour”  won the coveted Silver Telly Award for an educational video produced in conjunction Bill Hudson & Associates, a leading Nashville advertising agency.

The program uses a television news magazine format to inform young drivers about ways to reduce water pollution that is caused by vehicles. It was produced for the Middle Tennessee State University Center for Environmental Education and the Tennessee Department of Environment & Conservation (TDEC).

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, film and video productions, and web commercials, videos and films. Winners represent the best work of advertising agencies, production companies, television stations, cable operators, and corporate video departments around the world.

The silver award is the highest honor given in each category of the competition.

Students from Brentwood High School and the Nashville School for the Arts portrayed the roles of news anchors and reporters in the program.

“Our partners at Broadcast Media Group did an outstanding job while working on a tight deadline. Robbie Coblentz and his team used their creativity, technical skills and exceptional facilities to make this video a powerful social marketing tool for our client,” said Wayne Edwards, managing principal of Bill Hudson & Associates.

Client: Eat With Us Group

Agency: Quest Group (West Point, MS)

A new take on “pick a peck of pickled peppers. This spot is part of a new campaign set to air across the southeast USA this Spring..

We finally have the new BMG website up.  (It’s for you Billy and Brandon).

We hope to add new material quicker- whether it’s news, clips or just random bits of coolness we find.

In the meantime, enjoy the clip above.  It’s become a company-wide favorite.

Don’t judge the B-Roll!

Client: Starkville School District

Creative: Broadcast Media Group

The Starkville School District took home two first place awards during the Mississippi School Public Relations Association’s 2009 Awards of Excellence program in Jackson on Friday. SSD was awarded first place in the audio/visual category for its video, “Believe,” and in the marketing material category for a newspaper ad campaign promoting Starkville’s public schools.

“It is rewarding to be recognized for your work, especially work that you really believe in,” said SSD Public Information Officer Nicole Thomas.

“The awards reflect the talent of those who helped to create the ad campaign and the video as much as the quality and effectiveness of the projects themselves. The Starkville School District shares these awards with Parents for Public Schools and Broadcast Media Group, Inc.,” Thomas added.

“The MSPRA awards program recognizes outstanding school public relations efforts. The winning entries represent the diversity of education in Mississippi and epitomize the creativity and unique approaches to problem solving,” MSPRA President and Public Relations Director for McComb School District, Monique Gilmore said. “By honoring the best practices in school communications, MSPRA seeks to encourage the highest standard of school public relations.”

The eight-week newspaper ad campaign, sponsored by Parents for Public Schools, featured SSD students and alumni and showcased the numerous areas where SSD excels.

“This campaign would not have been possible without the financial support of PPS,” said Thomas. “PPS has always recognized the importance of marketing in public education, and they have always supported the efforts of the Starkville School District.”

“There are so many elements of quality in the Starkville public schools that are not reflected in accountability ratings,” said Brother Rogers, PPS president. “PPS is proud to showcase this quality and pleased to see it recognized statewide.”

Visit http://www.ppsstarkville.org/ to see some of the award-winning ads.

“Believe,” a video that has garnered national attention and received more than 10,000 hits on YouTube, uses teachers and students to appeal to each member of the Starkville School District and the Starkville community to believe in, lean on, respect and encourage one another.

The video was a collaborative effort between the Starkville School District and Broadcast Media Group, a Starkville-based production company and a friend of the Starkville School District.

“The best way to tell a story is through the eyes and voices of those most impacted,” said Robbie Coblentz, Broadcast Media Group, Inc. president. ‘Believe’ is an example of that type of story telling. “Believe” is the Starkville School District’s story.”

“This video represents the best that we have to offer. Our greatest resources are our students and our teachers and our belief in each other,” said Supt. Judy Couey.

“The shared vision for the project is evident in the final product,” said Thomas. “It is a compelling video that stirs emotion, but more than that, it spotlights who we are in the Starkville School District and what we believe.”

“We’re very proud of this project,” added Coblentz. “It was fulfilling to be involved with the development of this message.”

View the video above.

Nicole Thomas
Public Information Officer
Starkville School District
401 Greensboro Street
Starkville, MS 39759
nthomas@starkville.k12.ms.us
Phone: 662-615-0021
Fax: 662-324-4068

Client: North Central Mississippi Regional Cancer Center (Greenwood, MS)

Creative: Broadcast Media Group

This commercial is one of  continuing series of projects for the NCMRCC.  In addition to airing across the state, longer versions appear on their website at Cancernet.com.