The challenge: Promote a great public school system to the state’s largest metropolitan TV market.

The solution: Enlist Broadcast Media to help create an effective TV campaign.

When the Clinton Public School District needed help in communicating their message,  they called on the team at Broadcast Media Group to help craft a TV campaign.

“We were blown away by the ‘Believe’ video that BMG created for the Starkville School District,” said Sandi Beason, Public Information Officer for the Clinton Public School District. “We wanted to do television ads for our district, so I called Robbie Coblentz to find out more information. After shopping around, we decided that BMG would be our best option.

“Robbie quoted us a fair price, and arranged the shoot to be held in one day, to cut out travel expense and to be more convenient for everyone involved.”

With a creative vision already developed, BMG spent a day in the Clinton schools, talking on camera to parents and students about the district.  While one crew concentrated on the interviews, another traveled the district, gathering footage of students and teachers in classrooms.

“Sandi had a vision for her project,” said Robbie Coblentz, president of Broadcast Media Group. “With her help and assistance from the CPSD administration, we were able to capture some of their great stories over the course of that day. We were able to meet budget in the allotted time.”

The result is a three-commercial campaign that tells the story of the district and its importance to Clinton.  Parents and students share their own Clinton Public School District experiences and how the schools have changed their lives.

The commercials will be used to promote awareness of the district during it’s upcoming bond issue campaign.  They will also be used later on TV and the web to market the district to area newcomers.

“The videos were shot in high definition, and featured interviews with parents and students as well as classroom footage at different grade levels,” said Beason. “The spots turned out great.”

The new promotional video for the Mississippi Horse Park went live on Vimeo.com today. The project was produced by Emilee Harris for Bricklee Miller at the Mississippi Horse Park at Mississippi State University. Music courtesy Firstcom.

STARKVILLE, MS (June 2, 2010)—Broadcast Media Group, Inc. of Starkville has won a Telly Award for the project “Believe” produced in 2009.

The video was selected from a large group of submitted work from across the United States and around the world. A panel of more than 40 industry professionals judged the national competition.

“Believe,” a four and a half minute inspirational video produced for the Starkville School District, won a Silver Telly, the highest honor given by the Telly Awards. The project features a simple but powerful message. Teachers and students appeal to each member of the community to believe in, lean on, respect and encourage one another.
“It is a compelling video that stirs emotion, but more than that, it spotlights who we are in the Starkville School District and what we believe,” said Nicole Thomas, public information officer for the district.

“We’re very proud of this project,” said Robbie Coblentz, Broadcast Media Group president. “It was fulfilling to be involved with the development of this message.”

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, film and video productions, and web commercials, videos and films. Winners represent the best work of advertising agencies, production companies, television stations, cable operators and corporate video departments around the world.

Broadcast Media Group is an award-winning media production company serving clients across the state of Mississippi and the Southeast. Broadcast Media provides video production, Web and duplication services.

Both projects can be seen at www.getBMGNow.com. A complete list of Telly Winners for the 31st annual competition is available at www.tellyawards.com.

For more information on Broadcast Media, contact Robbie Coblentz at (662) 324-2489 or robbie@broadcastmediagroup.com.
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STARKVILLE, MS (June 2, 2010)—Broadcast Media Group, Inc. of Starkville has won a Telly Award for the commercial “Pick Peppers” produced in 2009.

The commercial was selected from a large group of submitted work from across the United States and around the world.  A panel of more than 40 industry professionals judged the national competition.

“Pick Peppers,” was produced for the West Point, MS-based advertising agency Quest Group and their client, Sweet Peppers Franchise Systems, LLC.  The 30-second energetic TV 
commercial is currently airing in markets around the southeastern United States.

“The ‘Pick Peppers’ commercial was the most fun video shoot we have experienced. Partnering with Broadcast Media and Quest Group produced a branding commercial that is one of the major factors in increasing our sales,” said Arma delaCruz Salazar, director of marketing for Sweet Peppers.

“The commercial highlights the energetic atmosphere, great food and superior service offered by Sweet Peppers Deli.  Their customers had fun attempting the ‘Petey Pepper’ tongue twister — a play on the traditional ‘Peter Piper’ — and the ad shows that,” said Cindy Hodo, partner with Quest Group.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, film and video productions, and web commercials, videos and films. Winners represent the best work of advertising agencies, production companies, television stations, cable operators and corporate video departments around the world.

Broadcast Media Group is an award-winning media production company serving clients across the state of Mississippi and the Southeast. Broadcast Media provides video production, Web and duplication services.

A complete list of Telly Winners for the 31st annual competition is available at www.tellyawards.com.

For more information on Broadcast Media, contact Robbie Coblentz at (662) 324-2489 or robbie@broadcastmediagroup.com.

Client: North Miss. Medical Center – West Point
Agency: Quest Group

This high-energy image spot was shot almost entirely on SteadiCam to give a sense of movement and excitement.

This piece was produced for the Boone and Crockett Club and Mossy Oak for their TV show “Leupold Big Game Profiles.”  The show aired for four season nationally on the Outdoor Channel.  Broadcast Media served as online producer/postproduction facility for Seasons 3 and 4.

It was shot on location in West Point, MS and features Matt “Hollywood” Ellington in his TV debut.

This video was used as part of the launch of the the new North Mississippi Regional Cancer Center website. It highlights some of the Center’s survivor stories and Dr. Arnold Smith’s philosophy of cancer treatment.

About the vendor/client relationship.

Can it really be that simple? Interesting article from the AP:

Wis. college says new e-mail font will save money

The Associated Press • March 25, 2010
GREEN BAY, WIS. — A Wisconsin college has found a new way to cut costs with e-mail – by changing the font.

The University of Wisconsin-Green Bay has switched the default font on its e-mail system from Arial to Century Gothic. It says that while the change sounds minor, it will save money on ink when students print e-mails in the new font.

Diane Blohowiak is the school’s director of computing. She says the new font uses about 30 percent less ink than the previous one.

That could add up to real savings, since the cost of printer ink works out to about $10,000 per gallon.

Blohowiak says the decision is part of the school’s five-year plan to go green. She tells Wisconsin Public Radio it’s great that a change that’s eco-friendly also saves money.

TV commercial for Mississippi State University’s Super Bulldog Weekend. This spot features archive footage from previous years as well as some of the football stadium graphics. Voice over by Dave Cohen.